About Digisel Digital Marketing Consulting
Background To The Business
Roy Assersohn, is the founder, owner and managing director of Digisel. He changed careers having been an investigative journalist and then Financial Editor on National newspapers to become an entrepreneur.
His business ventures have all been based on information management and online marketing services. They have included a wide range of commercial and strategic partnerships and joint ventures with fast-growing businesses, large international companies and government agencies.
He was a pioneer of electronic publishing before the Internet and has remained a hands-on entrepreneur dedicated to developing niche markets with innovative digital products and services.
Digisel establishes a joint venture with the leading worldwide supplier of the highest quality and most detailed and extensive corporate information.
Digisel has exclusive access to the Contact Details of more than 270,000 executive decision-makers who own and run Britin's fastest growing companies.
Online information and services website created for the Local Government Association to communicate with its local council members around the United Kingdom.
Hank Greenberg, chairman of AIG, Inc. the insurance giant, agreed with Roy to buy a 20% stake and invest development capital in the UK-based group.
Growth Companies Network to be launched in October 2023 to provide a unique B2B marketing and trading network based on providing highly-qualified quality Sales Prospects for more than 200,000 fast-growing companies in the UK.
Trading links established with Wanderlust, a luxury India travel operator in New Delhi, to sell luxury India travel tours online including staying with Maharajas in Rajasthan.
Digisel set up a trading partnership with Compaq, the major manufactuers of PCs to sell its personal computers online.
Roy negotiated a trading partnership with BIFA, the influential British International Association, to help develop and establish the first electronic documentation system for international trade.
Online travel partnership to promote and sell the luxury Oberoi hotels on the Internet.
Digisel launched launched African Safari Luxury as an innovative online marketing service for Wilderness Safaris exclusive game viewing and luxury camps in Namibia, Botswana, Zambia, Zimbabwe, South Africa, Tanzania, and Malawi.
Online trading deal established with Thos Cook India, the biggest operator in India, to market luxury travel products on the Internet through India Travel Luxury website.
The head of the Small Business Association resigned to become CEO of Export Network Inc.
The U.S Department of Commerce in Washington DC , provided support for the creation and launch of Export Network Inc, online service for American exporters.
The paper-based EIS service was converted to electronic format and re-launched as Export Opportunities for
online delivery at
the touch of a button.
Lord Young, Trade Minister and Industry Minister, agreed to a proposal from Roy Assersohn to privatise the UK government's renowned Export Intelligence Services to a subsidiary of Export Network.
Cable and Wireless, the international telecoms group, bought a 20% stake in Export Network from Roy Assersohn and invested new development capital in the business.
Citibank, the New York-based banking giant, associated its Gobal Report with Export Network as a valued trading partner.
The Institute of Exports provided support for the creation of Export Network online services for UK exporters pre-dated the Internet.
The Audit Fee Guide revealed details of fees paid by UK companies and uncovered big disparities in charges paid by businesses.
Digisel pioneered electronic publishing with the annual publication of Growth Companies Register. A JV with ICC Information Group, it revealed the fastest growing private companies in U.K.
Export Network was elected winner of the ASLIB/ISI award for its contribution to information management with its online information and trading services for exporters.
Citibank, the New York-based banking giant, associated its Gobal Report with Export Network as a valued trading partner.
Export Network Inc, with a staff of 35 in Washington DC, started trading with its own customised online information service for American businesses.
The head of the Small Business Association resigned to become CEO of Export Network Inc.
The Development of Digisel Digital Marketing Services
Our Beginning
Digisel Digital Marketing Services began with a joint venture with print publishers Centaur and the launch of "Your Business" a new business magazine for growth-minded SMEs in the U.K.
Roy sold his interest in the magazine to Centaur and set up his own publishing company to develop online publishing products and services.
The development of his innovative digital marketing and services businesses is chronologically set out below, illustrating the expertise and experience that now backs Digisel's atest ventures.
An illustration of the press coverage of his business ventures in the Financial Times, The Times and the Daily Telegraph can be seen by clicking on "Press Cuttings" in just two sectors shown below.
Gallery of Our Most Significant Business Partnerships
Our online marketing systems and joint ventures range from upmarket travel companies, foreign currency transactions for overseas travellers, central and local government services and B2B digital services is summarised below.